A Quick & Dirty Guide to AMS for Authors

Really great easy to follow post about AMS ads.

M.L. Humphrey

Once again the main AMS thread over on Kboards has grown to the size where it’s probably intimidating to newbies. And one of the wiser members over there suggested that maybe I should just put together a quick FAQ on AMS to direct people to.

Now, remember, I wrote a whole book about AMS ads (AMS Ads for Authors by M.L. Humphrey) the last time I decided to do something like this, so brevity on this subject is not my strong suit.

But here goes.

What Are AMS?

AMS is shorthand for Amazon Marketing Services. AMS ads are a type of pay-per-click advertisement that authors can use that allow them to advertise their books in Amazon search results, on Amazon product pages, and on Kindles.

There are multiple types of AMS accounts that have different dashboards and advertising options, but most authors just open the type of AMS account…

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